Investors worth trillions are putting pressure on food companies to serve more fake meat http://www.businessinsider.com/fairr-jeremy-coller-animal-welfare-2017-5 Tyson AND Cargill "Investing money in plant-based proteins is the smart move right now. Today’s consumers are — more than ever before — turning to plants as a primary source of protein. As of 2012, sales of meat alternatives reached an impressive $553 million. The sector is expected to grow to a staggering $5.17 billion by 2020." http://www.care2.com/causes/another-major-meat-supplier-is-investing-in-plant-based-proteins.html "But slipping a meat imitator into the meat section goes beyond a single company— it marks an inflection point for a fast-growing new food industry that wants to deliver the protein-rich foods consumers want and need without involving a live animal. Not long ago, the prospect of infiltrating the meat section was a wild dream for companies working on plant- and lab-based meats. In breaking that barrier, Beyond Meat has opened the window for massive disruption of the traditional meat industry." https://qz.com/1000841/a-persistent-ceo-a-meat-buyer-and-a-gamble-how-fake-meat-finally-made-it-to-market/ A 2016 Harris poll found that 3.3% of U.S. adults are vegetarian, and around half of those (1.6%) are vegan. However, in the 18-34 year old group, the numbers rise to 5.3% vegetarian of whom 2.6% are vegan. http://www.vrg.org/journal/vj2016issue4/2016_issue4_harris_poll.php Lab-grown meat (some debate on how vegan this really is, but it does solve many problems associated with meat production) https://qz.com/772987/to-lure-people-put-off-by-the-freakiness-of-lab-made-meat-this-is-what-the-industry-wants-to-call-it/ Nondairy Milk Sales Soar; Dairy Milk Plummeting http://www.mintel.com/press-centre/food-and-drink/us-sales-of-dairy-milk-turn-sour-as-non-dairy-milk-sales-grow-9-in-2015 Googletrends "vegan" https://trends.google.com/trends/explore?q=vegan
The Growth of the Vegan Market – Some Citations
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